Sales copy writing is a fundamental skill requirement for all online marketers. Great sales copy is required for sales pages, email follow up sequences, creating banner ads, creating Facebook ads or any Social Media posts, etc. You really can't get away from requiring good sales copy. You can take the 'easy way out' and hire freelancers, but don't expect it to come cheap!
If this is not a strong area for you and the thought of writing a sales letter or convincing email sequence sends shivers down your spine, don't worry, it's a skill you can learn and if you have a formula and structure to your sales copy, it is not nearly as intimidating as you may think.
Personally, I have a little system worked out for creating sales copy:
- There is a sales copy course listed below that is very inexpensive that I personally use and can vouch for. You will not find a better value for money course on copy writing. I would suggest getting the course and studying it so you understand what makes good copy and how to structure copy that sells. This is a skill that will make an enormous difference in your success online.
- I also have a really great piece of software that will speed up the copy writing process that I would recommend (the lazy man method). The software will allow you to churn out original very high quality sales copy fast - great for rewriting all your old sales copy that isn't converting for you. It's not a replacement for learning to write good sales copy though so get the copy writing course first.
Here is a sample of sales copy from the copywriting course. See if you can spot the formula used...