Driving Traffic With Solo Ads

by mnothling

Solo Ads

When it comes to driving traffic with solo ads, newbies easily get suckered into paying for ads that don't produce results. I will be providing some insights on what's involved in driving traffic with solo ads and how to do it correctly. If done correctly, it can be a great way to build your list and to get buyers to your offers.

Solo ads are when you contact another marketer with an existing email list in your niche and you purchase an email blast from them.   

You would create an email containing links to the page that you would like their email subscribers to click through to - typically a squeeze page where they would opt-in to your email list and then hopefully go on to purchase your product or take an action that creates income for you.

Best practices dictate that you should collect their emails using a squeeze page to build your own list for future emailing, but you could forego this step and send them directly to your offer where they will hopefully make a purchase (or take your intended action). You will get more prospects seeing your offer this way as one always loses a percentage of prospects when you ask for their email address, but you are then unable to market to the traffic again afterwards with follow-up emails. (Of course, this only works if they give you their best email address and not a fake one or one they never check).

The solo ad vendor will have a rate per click for every email where your link is clicked. They will typically offer a range of solo ad packages ranging from 100 clicks to thousands of clicks depending on how many they have available. The vendor tracks the clicks to ensure he has delivered the appropriate amount of clicks. Rates typically range from $30 for 100 clicks to $150 for 100 clicks.  

Rates vary between vendors and typically range from $30 for 100 clicks to $150 for 100 clicks.  Larger packages tend to become cheaper per click. The quality and responsiveness of the vendor's list also tends to be reflected in the cost per click but should not be taken as a sign of quality clicks alone.

One way in which the quality of the traffic is measured, is related to which country the traffic originates from. This is rated in terms of  Tier 1, 2 or 3 traffic. Tier 1 traffic (considered 'premium traffic') refers to English-speaking countries where the average population have credit cards and are used to purchasing online.

Tier 1 countries are USA, Canada, United Kingdom, Australia and New Zealand. This traffic typically is best for conversion to sales. Normally, this is the traffic you want unless you are specifically targeting other countries with your product.

Tier 2 consists of 44 countries that are rated 'good traffic' and are still viable for sales conversions, albeit normally at a  lower rate. 

Argentina, Aruba, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Brazil, British Virgin Islands, Costa Rica, Czech Republic, Denmark, Europe, Finland, France, Germany, Greece, Guam, Hong Kong, Hungary, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Norway, Panama, Philippines, Poland, Portugal, Puerto Rico, Romania, Russian Federation, Serbia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand and U.S. Virgin Islands

Sample solo ad order page showing some of their package offers.
Tier 3 traffic refers to the balance of countries where hardly any leads or sales come from. You normally want to avoid this traffic.

Selecting A Solo Ad Vendor

When selecting a vendor, look for references and good reviews (current ones) from past clients. Just because a vendor offers Tier 1 traffic, it does not mean he has a quality list. It depends on how he has managed his list and also how often he replenishes his list with new members. If the vendor has been sending offers on behalf of clients too often, the list will be tapped out and you will get a very low conversion rate. A good vendor will know his list well and knows what offers and sales copy appeals to them. He may offer to create your email for you.
Here is a list of questions you should ask the vendor before placing an order - you will need to provide the vendor with your target link:
  • Have they promoted the offer you are promoting to their list before?
  • Would this product be a good fit for their list?
  • What would be the time frame for the ad to start running?
  • What is the highest price point their list has purchased?
  • Can they write the ad copy or must you provide it?
When buying solo ads, start with a small amount first to test the quality.
  • Start with 100 - 200 clicks.
  • You must utilize tracking software to gauge the traffic quality and verify that you received all your clicks.
  • Select Tier 1 ideally with a low mix of tier 2 if the cost is too high. (test the results).
  • What you are looking for is a min of 21% opt-ins to your list with a min of 5% buying.
  • If the results are good, you can repeat and scale up.

You will also use the tracking software to track client flow through your sales funnel. Split testing is a critical factor in your success as an online marketer. You need to be able to split  test traffic as well as every page of your sales funnel to understand where you are losing prospects or sales in the sales process and to maximize conversions at every stage.

I recommend ClickMagick for all your tracking. It is very low cost, easy to use and provides great training to get you going. Their tracking will tell you where your traffic is coming from (tier 1, 2 or 3) , it will give you a quality score. It will tell you how many real people clicked on your links (and not bots), it will then also track opt-ins, conversions as well as allowing you to split test incoming traffic from different sources. Even power users will find ClickMagick provides rotators, link masking, pop-ups on sites that don't belong to you, split testing and much more. I use them personally for all my tracking. You can check out their tracking guide here.  * promotional partner

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